Before You Say Yes To A Digital Company For Your Electronic Advertising Options
It is a million dollar question-how fast a web marketing agency can help you rank on the top. In fact, digital marketing is not a black magic. Even those who follow best practices take time. SEO is time taking for sure. In compare to organic SEO, paid ads are faster, more scalable, measurable and flexible. These ads are expensive but walk the talk. For quicker conversion PPC has no parallel.
I advised a New York Times best-selling author I just media coached for his current book tour, to share experiences not covered in his book. Instead of reading a chapter out of his book at book signings – that brings on the snooze patrol especially for people who have already read it- he’s going to bring personal letters he received in response to his last best-selling book that would break your heart if you heard them. By sharing part of his private life – and the private lives of others – with his audience he will create an intimate bond with them.
So to keep pace, companies need to keep expanding, jump into new channels, and pump out content on a regular basis. Whew. It’s a lot to keep up with. That’s where planning comes in.
So, anyway, in a month or so you send out a postcard and an email newsletter announcing your new work now on your website, and maybe you’ve got some shows and events coming up. They see the card, remember how nice you were at the art show, and remember that one piece they liked so much. That night on the computer they go to your website again and see your twitter link and they start following you (or Facebook, whatever). They begin to feel that they know you. They like you, and they like your work. Then they go get a pizza.
Third, you need an excellent marketing strategy in place. Don’t think your book will just sell itself. It won’t. There are millions of books available from Amazon and people aren’t going to navigate their way to yours by chance. You need a proper like it that you’ve put in place months or years before launching your first book. Again, don’t skimp or you won’t achieve any realistic sales.
Step one is to be more open to the various deals that are available. For example if you normally take two weeks away, why not consider looking for last minute seven night deals instead? You could also focus on going somewhere different as opposed to your usual destination. City breaks are incredibly popular; many of the major cities in Europe are very close to home and they all have stories to tell.
Secondly, you can speak to anyone in the world, from anywhere in the world. As a result, you can chat with your cousins in Canada for free, or you can spend all night catching up with your partner who has travelled to Timbuktu on business. Add a webcam to the mix, and you can even see each other! And, it is still for free.
Here’s an example of how this all works. Let’s say you’re a fine artist wanting to sell your art. There are lots of ways to do that (both online and traditional ways). But let’s be realistic. I mean, it’s not like people are sitting around on a Saturday night saying to themselves, “Hey, I think I’ll go online tonight and spend thousands on some fine art.” Doesn’t really happen like that.
You can put your clip on your website or use one of the popular video sharing sites. YouTube and Vimeo are hugely popular. For example, YouTube reported a 30% increase in viewership in the last eight months, exceeding 4 billion views each day. If it’s brand awareness you’re looking for, you just found your platform.
Still, no sales, but that’s okay. You’re out there, you’re marketing in a variety of ways and you’re staying on their radar. Eventually, they may buy. They may not, but someone else will and maybe they’ll come to another show and bring friends, and so on.